Well, it’s safe to say that the COVID-19 pandemic has transformed the way we live and work, and networking is no exception. In-person events and gatherings have been replaced by virtual meetings and online interactions. While the pandemic has brought so many challenges, it has also created new opportunities for small businesses to connect and thrive in the digital world. Let’s explore essential virtual networking tips to help small businesses adapt and succeed during these unprecedented times.
Embrace Virtual Networking Platforms
As in-person events became limited, virtual networking platforms gained popularity. Platforms like Zoom, Microsoft Teams, Google Meet, and LinkedIn have become essential tools for connecting with potential clients, partners, and peers. Get to know these platforms and familiarise yourself with their features to maximise your virtual networking experience. We have been using Zoom to chat with our Thurrock Network Group members, and it has been invaluable to chat and catch up.
Attend Virtual Events and Webinars
Many industry-specific conferences and networking events have transitioned to virtual formats. These events offer a unique opportunity to connect with a broader audience without geographical constraints. Look for relevant webinars, conferences, and virtual networking sessions in your industry and actively participate to expand your network.
Update Your Online Presence
Before diving into virtual networking, ensure your online presence is up-to-date and professional. Review your website, social media profiles, and LinkedIn profile. Update your bio, profile picture, and any relevant information to make a positive first impression on potential connections.
Engage in Social Media
Social media platforms like LinkedIn, Twitter, and Facebook are valuable tools for virtual networking. Join industry-specific groups, follow influential leaders in your field, and engage in conversations by commenting on posts and sharing valuable content. Establish yourself as a knowledgeable and active member of your online community.
Create Valuable Content
Sharing valuable content on your website or social media profiles can attract like-minded individuals and potential clients. Write blog posts, create videos, or share informative infographics that showcase your expertise. Content that addresses current challenges or provides solutions is especially valuable during a pandemic.
Join Virtual Networking Sessions
Many networking groups have taken the initiative to move online and host their networking sessions virtually. This allows them to bring together professionals who may not have had the opportunity to attend face-to-face.
Be Genuine and Empathetic
Virtual interactions can sometimes feel impersonal. To overcome this, be genuine and empathetic in your conversations. Ask about the well-being of your connections, show understanding of their challenges, and offer support where you can. Building authentic relationships is just as crucial in the virtual world as it is in person.
Utilise Virtual Coffee Chats
Schedule virtual coffee chats or one-on-one meetings with your connections. These informal discussions can help you get to know your network on a more personal level. It’s an opportunity to share insights, exchange ideas, and explore potential collaborations.
Follow Up and Stay Connected
After virtual networking events or meetings, don’t forget to follow up. Send personalised messages to express your appreciation for the connection and your interest in continuing the relationship. Consistent communication is key to maintaining strong virtual connections.
Adapt and Stay Informed
The business landscape is continually evolving during the pandemic. Stay informed about industry trends, changes, and challenges. Be ready to adapt your networking strategy to meet the current needs of your business and network.
Networking during a pandemic has required businesses to move to online platforms and strategies. Embrace all that virtual networking has to offer so that small businesses can continue to build connections, find opportunities, and thrive in the digital world. Being able to adapt and explore new avenues for your business is essential in these challenging times.
