In the world of small business owners, networking can play an important part in business growth. With the pandemic and lockdowns, networking continued online, enabling business owners to connect with others far and wide. Now business owners can network both online and in person. So, how do you strike the right balance between online and in-person networking to maximise business potential?
The Digital World
Online networking became an indispensable tool for business owners throughout the pandemic. Platforms like Facebook, LinkedIn, Twitter, and Instagram offer many opportunities to connect with an array of business owners. However, building genuine connections amid the virtual noise can be daunting. The key is to approach online networking strategically.
Optimise your profiles: Ensure your online presence reflects your brand accurately. A compelling profile with a professional photo, a concise bio, and relevant content sets the stage for meaningful connections.
Engage thoughtfully: Don’t just collect connections; engage with them. Authentic engagement fosters relationships that go beyond the superficial.
Utilise direct messaging wisely: While reaching out directly can be powerful, it’s important to build rapport and grow the conversation rather than spamming. Create genuine interest and offer value rather than jumping straight to selling.
The Appeal of Face-to-Face
While the digital stage has dominated over the last couple of years and has proven convenient, in-person networking remains a timeless treasure. Face-to-face interactions offer a level of connection that virtual exchanges often lack.
Polish your elevator pitch: In offline settings, you often have limited time to make an impression. Craft a compelling elevator pitch that succinctly communicates who you are and what your business stands for.
Attend local events: Joining local business networking events, community events, or industry conferences can expose you to a pool of potential collaborators.
Follow up promptly: After an in-person interaction, follow up promptly. This step solidifies the connection established during the face-to-face encounter.
Striking the Right Balance
The key to effective networking lies in finding the right balance between online and in-person strategies. Your approach should align with your business goals, target audience, and personal preferences.
Define your objectives: Clarify your networking objectives. Tailor your strategy accordingly.
Allocate time wisely: Recognise the value of both online and in-person efforts. A balanced approach ensures that you don’t neglect either avenue.
Online and in-person networking are not about choosing one over the other. It’s about leveraging the strengths of each to create a strong business network that benefits you as well as your connections.
